Sink or swim for 'Super Mario'?

(CNN) -- When Silvio Berlusconi and Carlos Tevez are doling out judgements, the time may have come to reassess where your career is headed.

Former Italian prime minister Berlusconi this week branded Mario Balotelli -- football talent and tabloid cult hero rolled into one -- a "rotten apple" on Italian television to quash rumors the player could make a January switch to AC Milan, the club he owns.

Days earlier the 22-year-old's Manchester City teammate Carlos Tevez, infamous for refusing to come off the substitutes bench during a match last season and subsequently going AWOL for three months, offered counsel to his young colleague after pictures emerged of Italian Balotelli brawling with club manager Roberto Mancini on the training ground.

It was the latest in a litany of dust-ups which have allowed the former Inter Milan forward to become a caricature of the modern playboy footballer.

Myriad stories -- both mythical and true -- surround Balotelli, who unveiled a new head of bleach-blonde hair ahead of this weekend's English Premier League match between second-place City and Arsenal.

There's the one about Balotelli driving into a women's prison, or the time he reportedly threw darts at youth team players out of a training ground window -- not to mention the impromptu bonfire which burned down his bathroom hours before he became the face of a firework safety campaign.

Then there is the one of Balotelli being stopped by police for having thousands of pounds in a bag on the passenger seat of his car.

His alleged response when inquisitive officers asked why he was carrying such a huge amount of cash was to say: "Because I'm rich."

Outrageous talent

City have shown admirable patience with their mercurial marksman.

Balotelli endured a tempestuous relationship with former Inter coach and current Real Madrid boss Jose Mourinho, but in Mancini, also a one-time coach of the Italian internationali at the Nerazzurri, he has found a staunch ally, though recently the City manager has used the striker more sparingly.

It's this mix of lashings of outrageous talent, outlandish behavior and childish ill-discipline -- Balotelli has aleady picked up six red cards in his fledgling career.-- which have helped keep him on the front and back pages of the newspapers.

Vincent Pericard is one former player who has experienced the high of being at a leading club and the low of languishing in the game's lesser leagues.

Born in Cameroon, Pericard was raised in France -- representing his adoptive country at under-21 level -- before he was snapped up by Italian giants Juventus as a teenager.

A bright future was predicted for the striker, but after leaving Juve in 2002 he moved to England and spent a decade slowly falling through the leagues.

He made five appearances for sixth-tier club Havant & Waterlooville before retiring from football in 2012, aged just 29.

Since quitting the game, Pericard has set up Elite Welfare Management, a business aimed at helping foreign players settle within the English game.

"The organization is the sum of my own experiences," the former Stoke City and Portsmouth player told CNN.

"We want to stop players wasting their talent. We should support and understand what makes him behave the way he does, instead of judging him and saying he is a lunatic or he is not bothered," added Pericard, referring to Balotelli, who is of Ghanaian heritage and was born in Perugia and raised by an adoptive family in Brescia in northern Italy.

"All the problems relate to the social side of being a human being and how you interact with other people and how you interact with a new culture and how you adapt to it."

Football clubs are experts when it comes to keeping a player in peak physical condition, but Pericard is convinced the game has room for improvement when it comes to addressing issues of mental well-being.

"A player spends 80% of his time outside of the club's supervision and only 20% inside of the club," continued the Frenchman.

"It is one thing to look at how a player is physically, but the mental well being of a player is just as important. It can be the difference between teams going up, getting relegated or reaching the Champions League.

"The mind plays a massive part in a player's development and performance and this is something clubs need to tap into if they want to increase their chances of winning."

The view that talent alone is not enough is one which is widely supported by sports psychologists.

That is an approach not lost on five-time European champions Liverpool. As part of a new philosophy adapted by manager Brendan Rodgers, -- appointed at Anfield in June last year -- the club recruited Dr Steve Peters, who helped hone the minds of Britain's all-conquering Olympic cyclists.

"It is absolutely vital that young players are given support right from the start," said Rebecca Symes, Sport Psychologist from British organization Sporting Success, who argues the amount of psychological support available to footballers decreases as they progress into the first team.

The Professional Footballers' Association (PFA), a body which represents the interests of soccer players in England and Wales, was not available for comment when contacted by CNN.

"The transition from an academy into a senior squad is a really significant time," continued Symes. "I don't think enough emphasis is put on providing support to players during this transition and then throughout their professional career.

"While the access to support is a lot better compared to 10 years ago there is a lot of work still to do, especially in football."

With clubs in England's top division receiving unprecedented levels of income -- the recent sale of EPL television rights domestically and internationally is set to generate more than $8 billion according to British media reports -- Symes sees no reason why mental health professionals should not be given a higher profile at clubs.

"Don't get me wrong there is some great work being done by organisations such as the PFA; Sporting Chance Clinic and the like. But appropriately qualified internal backroom staff fully integrated within a club is essential."

Breaking into a top-flight team can transform a young player's life as they are exposed to the pressures of a voracious 24/7 media and experience a level of financial wealth which they previously would have probably only dreamed of.

While sudden monetary gain itself might not destabilize a player, an inability to manage their finances in the long term might, suggests Dan Abrahams -- a sports psychologist specializing in football.

"I think its more having a capacity to deal with the wealth which comes to them," said Abrahams. "Over time, if you're not doing that, it can create pressure.

"The club needs to produce a culture of excellence," added Abrahams. "The four Cs -- culture; confidence, commitment, cohesion and caring.

"Many people would baulk at the last one. They might become multimillionaire footballers, but the only way they get there is if they have emotional and intellectual support."

After a career which shares some parallels with that of Balotelli, what advice would Pericard -- with the benefit of hindsight -- offer to the Italian?

"To seek help and accept help that will allow him to fulfil your potential and play until 35 and maybe be the best player in the world," he answered.

"With everything surrounding him, that is not going to happen. Accept the help that people are giving -- Man City, the PFA or a company like mine can offer. Please accept it".

Over to you Mario.

Via: Sink or swim for 'Super Mario'?